Those who are passionate about IWC seem to be some of the most loyal of all watch consumers. To learn more about the IWC hype, Previously Enjoyed Watches (Beverly Hills Watch) has strapped me up with an IWC Big Pilot “Boutique Rodeo Edition”! Super limited with just 250 pieces, I’m going to have fun wearing this watch! Plus, Bradley Cooper wears IWC now. I kind of think whatever Bradley does is pretty cool, so you can’t go wrong.